Genelec Mission, Values and Vision

Mission

The Mission of Genelec Oy is to bring joy to customers’ lives with the best sound reproduction possible.

Values

Our values include Belief, Enthusiasm, Honesty, Respect and Justice.

We believe in our own ideas and face our challenges with enthusiasm. We are honest in all directions: customers, vendors and fellow employees. We respect our customers: when we successfully solve their problems, we secure our own survival. Human value does not depend on any person’s skills, education or position – all people need to be treated with respect. Respecting the environment means minimizing waste and environmental load in all phases of our processes and throughout the product life cycle, from design to final recycling. We also respect our competition and look for objective evaluation. Justice includes applying the same rules with everyone and also temperance in relation to the requirements.

Vision

The brand of choice in Professional Audio and selected consumer markets.

Genelec is the leading professional audio monitoring company in terms of sound quality, reliability, system usability, customer satisfaction, design, brand awareness and environmental aspects. Genelec works for carbon neutral operation, taking every opportunity towards it in all of its functions. Genelec has a deep understanding of the selected markets and it is the desired choice of loudspeaker systems with carefully matched product selection in 2 to 4 niche segments. Genelec organization is service oriented, highly motivated and directed towards the future technologies, and employees are proud to be working at Genelec. In all regards, Genelec has a reputation of high commitment, ethics and honour.