Genelec 8040A and 8050A Monitors Help Key Code Media Bring It All Together for Univision.
- Published on Monday, 06 May 2013 12:48
As part of a strategic consolidation of its radio and television properties and facilities, Spanish-language broadcaster Univision, which has the largest audience of Spanish-language television viewers in the world, is in the process of relocating several of its California-based radio and television stations into a new facility in the Westchester neighborhood of Los Angeles, where 23 new radio studios will also be equipped to live-stream their broadcast content. And each of these production studios will be fitted with 8040A and 8050A Bi-Amplified Loudspeaker Systems from Genelec, the world’s longstanding pioneer in active monitoring. The project will be completed later this year. “This is a huge undertaking and it needed to have the right equipment at every level,” states Tony Arratia, Account Executive for Broadcast Sales at Key Code Media, an industry leader for turnkey systems for customers in a wide range of entertainment, broadcast, corporate, educational and government production facilities, and which did the end-to-end design, consulting, engineering and integration of the new Univision facility. “Key Code Media is proud to be a dealer for many leading manufacturers of broadcast technologies, and Univision had access to virtually any kind of monitor speaker solution available. When it came to monitors for all of these new radio studios, they chose Genelec.”
Arratia says it was a combination of Genelec’s “sonic superiority,” and the fact that Genelecs and their custom mounting hardware systems made the final installations look seamless and pleasing, that won Univision’s executives and engineers over. “They did a sound test and the 8040A and 8050A speakers won hands down in that department,” Arratia says. “But the Genelecs also had the look – they fit into the rooms seamlessly. When you’re spending millions on a facility, you need more than just great performance, you need the equipment to look good, and Genelec had both of those bases covered better than any other brand of monitor. Univision saw that Genelec monitors would also produce a return on investment faster than any other brand.”