Genelec Appoints Industry Leaders to Spearhead Sales Growth

Genelec is delighted to welcome two highly respected industry figures to its sales team in the shape of new International Sales Director Ole Jensen, and Sales Manager Jonas Olsen. The two men arrive with more than 50 years of combined experience across the professional monitor and AV markets.

Jensen is a well recognised figure within the professional audio market, having most recently led the worldwide distribution of Dynaudio Pro. Over the course of more than three decades he has held a succession of high profile sales and distribution roles including an early post at Yamaha, followed by a long period of service with TC Group, during which he became Vice President of Sales for Broadcast and Production. He was also responsible for the development of the company’s European pro audio distribution network. In his new role, Jensen will develop and support Genelec’s international network of sales partners and distributors within the professional sectors.

Olsen, meanwhile, brings technical flair and a deep understanding of the AV market to his new position. A veteran of some 20 years, he too is perhaps best known for his time with TC Group, where he led AV installation sales, having previously worked within the rental sector. He is expected to significantly strengthen Genelec’s already strong profile within AV. Both he and Jensen will be based in Denmark.

“Ole and Jonas bring deep knowledge and unique skills to Genelec, giving us an excellent opportunity to further our relationships with our distributors, dealers and end customers,” commented Genelec Managing Director, Siamäk Naghian. “This is a unique time in the audio industry, a period of unprecedented transformation. As we face the exciting opportunities that lay ahead, we feel fortunate to have such a strong team, and we are delighted to welcome Ole and Jonas to that team.”


Sales Director Ole Jensen and Sales Manager Jonas Olsen


Ole Jensen can be reached at, while Jonas Olsen can be contacted at