Genelec appoints Source as new UK Distributor

Source UK staff

Genelec has appointed Source as exclusive UK distributor of its professional monitor systems with effect from 1st January 2008. The announcement follows a highly successful year that has seen Source register overall sales growth of almost 30% compared to the previous 12-month period.

Since its inception in 1978, Genelec has grown to lead the world in active monitoring technology through an unrivalled commitment to research and development that has also seen the Finnish company accomplish a number of industry firsts. Now Genelec is determined to achieve its full potential in the UK market, as European Area Sales Manager Jarmo Masko explains:

“The UK is an important territory for any pro audio manufacturer and we chose Source as our new distributor because of the company’s unique track record of success across all of our key markets – music recording, broadcast and installation. With a proven strategy of combining sales and marketing skills with unrivalled levels of technical support, we’re confident that Source will deliver a high level of service to all Genelec dealers in the UK.”

Speaking on behalf of Source, Director of Distributed Brands Howard Jones says “Naturally we’re delighted that Genelec has recognised Source’s expertise in the distribution of pro audio technology, and has chosen us to represent their products in the UK. Genelec is still the number one monitoring choice for professionals the world over and we look forward to finally giving the brand the profile and focus it deserves in the UK market.”

The addition of Genelec - which will be overseen at Source by newly-appointed product specialist Steve Fisher - comes on the eve of a transfer of operations to a new 3,000 sqft premises in north-west London. In just one year, Source has become a dominant force in the UK distribution of music and audio production technology with a portfolio that already includes Røde microphones, Universal Audio hardware and software, PreSonus music production tools, Lynx soundcards and converters, Sonnox plug-ins, HHB media and hardware, Eventide effects processors and Rosendahl synchronisers.

For further information:

Source Distribution
Mr. Howard Jones
Director of Distributed Brand
Unit 6, Pembroke Buildings
Cumberland House Business Park
London NW10 6RF
T: 020 8962 5080