November 5th 2018 saw the opening of the first China International Import Expo (CIIE), held at the Shanghai International Convention Center. As both an exhibitor and a sponsor of the Finland National Pavilion, Genelec was on hand for what proved to be an historic occasion, helping crowds of enthusiastic visitors to discover Finnish engineering.
Among the highlights of the five day event was the China-Northern Europe Economic and Trade Cooperation Forum, which took place on November 6th, with Genelec at its heart as one of eight brands representing Finland.
The event also took place during Genelec’s 40th anniversary year, which has witnessed a number of celebrations to mark the founding of the company and its rise to become one of Finland’s top 10 homegrown brands. As a leading Finnish exporter, Genelec has won more than 80 international awards including a remarkable 18 TEC Awards in the United States. Earlier this week, UK-based industry magazine Pro Sound News Europe recognised all of these achievements by awarding Genelec its coveted Company Of The Year award.
The Finnish ambassador to China, Jarno Syrjälä, once said: “The harsh natural environment has enabled Finland to continuously pursue innovative and simple design. As a benchmark in the field of sound, Genelec has been widely used. I hope that there are more people that can enjoy such high-quality sound."
As a proud participant in the first China International Import Expo, Genelec looks forward to many more such events to come in the future.