Genelec Goes Immersive at AES Milan

May 24-26
NH Hotel Milan Congress Centre, Booth 101

'The Power of Sound' was the theme for last month's AES Convention in Milan, with Spatial and 3D Audio very much at the forefront of the event. So it made perfect sense to showcase The Ones in their full immersive glory, and invite some of the audio world's finest exponents of immersive audio to join us in the Genelec Listening Room. 

In blistering hot weather, our dedicated show team turned the Galleria Room of the NH Convention Centre into a pop-up 7.1.4 demo room, with 8351s in the surround positions, 8341s as overheads and a 7380 subwoofer handling the LF content. It sounded spectacular. 

Throughout the day we ran informal demonstrations for a constant stream of show visitors, punctuated by some fantastic talks on immersive audio by Dr. Hyunkook Lee of the University of Huddersfield - who played some of his beautiful immersive choral recordings from Oxford - and Tom Ammermann, who showcased some of his amazing 3D work with Kraftwerk. 

Abbey Road legend Haydn Bendall talked us through some of his favourite recordings, Fabrizio Simoncioni entertained the audience with some great tracks - including one acoustic session where the guitarists dipped their fingers in very hot water between takes to reduce finger squeaks! - and Alberto Parodi recounted the technical challenges of recording the recent Moody Blues 'Days of Future Passed' live album. Finally, acoustic consultant Donato Masci explained recent room developments in his 'Studio Design for Next Generation Audio' presentation. 

For us, one of the greatest qualities of the AES is the thriving student membership, and we were delighted to once again host the daily AES Student Critique Sessions, where students submitted their recordings to be constructively analysed by a panel of experts, and to sponsor the AES Student Party - held at the nearby Massive Arts Studio. Food, drink, great conversation, monitor demos and just basking in the studio courtyard in the beautiful warm weather made it an evening to remember. 

Ciao Milano, and we hope to see you again soon!