2017 marked the 50th anniversary of the IBC Show, and between the 14th and 19th of September over 57,000 people made the pilgrimage to the RAI Centre in Amsterdam to visit the 15 exhibition halls that make up Europe’s biggest and busiest broadcast show.
The world of broadcast is now driven by IT technology - with Cloud, IP and Immersive viewing experiences gaining more momentum each year. So it’s fitting that Genelec is already immersing itself (sorry!) in that world with the announcement at IBC of the new GLM 3 Loudspeaker Manager software - now with Cloud services - while also using the show to demonstrate our 8430 Audio-over-IP monitors, and hosting an evening of Immersive Audio featuring The Ones.
While The Ones were the focus of our booth at IBC, at a packed press reception on Day One of the show we announced both GLM 3 and the new flagship 7380 SAM subwoofer. The Cloud functionality of GLM 3 now enables calibrations to be performed quickly and efficiently in the Cloud, and securely stored – with instant access to the latest software updates and a Cloud Helpdesk for technical assistance. The 7380 subwoofer delivers 123dB of peak SPL and an extended LF response down to 16Hz, in an impressively compact package - making it the perfect LF companion to stereo, multi-channel and 3D set-ups.
Our Immersive Audio event on the Saturday night of IBC therefore provided the 7380 the perfect opportunity to give extra LF muscle to a 7.1.4 Atmos system that we put together specifically to showcase the performance of The Ones in Immersive Audio mode. With seven 8351s providing the surround playback and four 8341s acting as overheads, we used a GLM 3 calibration to help transform a standard hotel function space into a temporary Atmos demo room.
Over 40 VIP guests heard our own Aki Mäkivirta and Thomas Lund explain the benefits of The Ones and GLM 3 for engineers working in Immersive Audio, before special guest Adam Daniel of London’s Point1Post gave a beautiful presentation of his Dolby Atmos work, including Luc Besson’s Lucy and Dolby’s Escape animated short film – featuring Imogen Heap’s MagicMe track mixed almost entirely as objects within Atmos. It sounded spectacular.
Back on the IBC show floor, it was gratifying to see countless Genelec monitors helping to power the set-ups of so many exhibitors: and nobody could fail to spot the special Ravenna Green 8430 IP speaker in operation on the booths of Ravenna partners!
Andreas Hildebrand from ALC NetworX
So farewell to an action-packed IBC, and a big ‘thank you’ to everyone who stopped by the booth to see us.