Genelec Storms The A-Pop Castle


Genelec’s strong support for global songwriting camps continued with the recent A-Pop Castle camp held in Helsinki, where Genelec monitors helped Finnish songwriters record 22 songs with artists and songwriters from Asia, during a 3 day collaboration at the city’s Radisson Blu Seaside Hotel.

11 artists and songwriters from Japan, Korea, Taiwan, Singapore and Hong Kong travelled to the camp along with A&R representatives from Japan, Korea and Taiwan - with the express aim of working with 13 songwriters from Finland to create songs for commercial release in the local Asian market. Rooms at the hotel were transformed into temporary studios for writing and recording, with Genelec monitors’ renowned adaptability enabling them to perform beautifully in this sometimes-challenging acoustic environment.

Founded in 2013, A-Pop Castle has a proven history in producing successful singles and album tracks: last year’s camp alone produced 4 commercially-released songs including Circus by Minmi (Japan), Dope by Hyoly (Korea), Snow by Fox.i.e. (Japan) and Smiley Days by Shionoya Sayaka (Japan). Among the artists that attended A-Pop Castle this year were R-Chord from Taiwan, Jimin Park from Korea and Mirei Toyama from Japan. Two songs written at the camp have already been released on Toyama Mirei’s Wish EP in Japan. Many other releases are to come.

Genelec’s involvement with the camp also extended to the final listening sessions, which were held at Helsinki’s spectacular G Livelab music venue - with its unique sound system based around Genelec 1236, 1237 and 8430 monitors - after which the camp concluded with a cruise around the city’s beautiful archipelago.

See the Aftermovie and other clips from the camp

More information on Music Finland's website

All images and videos by Populo