Inter BEE 2017, Japan

Details
November 15th - 17th | Wed-Thu 10am-5:30pm / Fri 10am-5pm
Location
Makuhari Messe 2-1, Nakase, Mihama-ku. Hall 2 - Booth 2418
City
Chiba City
Country
Japan

The 52nd International Broadcast Equipment Exhibition - known to everyone as Inter BEE - took place last month at the Makuhari Messe near Tokyo. The show fills all 8 halls of the Messe, and attracts around 40,000 visitors and 2,000 exhibitors.

Genelec have a long and happy history in Japan, having been present in the market there since 1986 and notching up over 20 appearances at Inter BEE alone. This year, the newly-formed Genelec Japan team were responsible for the booth, and did us proud with a stunning 19.1 immersive audio system based around The Ones.

This year, Inter BEE’s main and overriding theme was 4K & 8K broadcasting. This has become a very hot topic in Japan since last June, when the Japanese government set the goal of enabling at least 50% of the Japanese population to be able to watch Tokyo’s forthcoming 2020 Olympic Games and Paralympic Games in either 4K or 8K.

Such ambitious targets have really focussed the minds of everyone involved in Japanese broadcasting, and Genelec is perfectly placed to help the production process, since immersive audio goes hand-in-hand with 4K & 8K picture delivery. As the new immersive audio formats grow in popularity, broadcast mixes are becoming increasingly more complex - so it’s more important than ever that engineers have reference monitors that enable them to make fast, accurate and informed mix decisions.

During the show, our 19.1 system (utilising the 8331, 8341 and 8351 coaxial three-way models) was used to play back material produced in 22.2 in a variety of other formats, including Dolby Atmos, Auro-3D, 7.1 and 5.1, and we hosted a number of very well-attended immersive audio seminars on the booth, with guest speakers including Hideo Irimajiri, Mick Sawaguchi, Thomas Lund and Masahiko Tange.

Thank you to everyone who visited us at Inter BEE - and we look forward to seeing you again next year.

More information in Japanese