S360 Lands In The Big Apple

17th to 19th October 2018
Jacob K. Javits Convention Center
New York
United States

The 145th AES convention took place last month in New York and it provided the perfect opportunity to introduce our new high SPL models – the two-way S360 and the flagship 7382 subwoofer – to the US market. 

On demonstration inside the booth we had our 7.1.4 Dolby Atmos system consisting of the S360s for L-C-R, 8341s for surrounds and rears, 8331s for the ceiling and the 7382 handling LF duties. 

Outside the booth were a pair of 8331s mounted on our Argosy Halo desk, playing a stereo fold down of the audio inside the booth.

We love inviting industry professionals to join us at shows and share their knowledge, and New York was no exception.

Gil Gowing of DigiMidi Technical Services gave presentations on the process of mixing music in Atmos and provided listeners with plenty of immersive content ranging from Hans Zimmer Live in Prague, scenes from Mad Max and Deep Water Horizon, and even a few Beatles tracks.

Gil Gowing of DigiMidi Technical Services

Mixer/Producer Richard Chycki (Dream Theater, Rush, Aerosmith) drew large crowds during his 5.1 mix breakdown of Rush’s ‘Tom Sawyer’ where he played isolated tracks, discussed the techniques he used, and took questions from the audience. Richard also delivered a fascinating talk entitled ‘The Art of Monitoring’ on the show’s PSE Recording Stage, explaining how his Genelec 8351 monitors help him achieve a true reference instantly - whichever studio he’s working in.

Mixer/Producer Richard Chycki

Lasse Nipkow, CEO of Silent Work GmbH, played a beautifully diverse collection of 3D audio mixes ranging from live pipe organ recordings in cathedrals where 50+ microphones were used, to some really impressive dance music tracks.

Lasse Nipkow, CEO of Silent Work GmbH

Record producer Tom Ammermann (New Audio Technology GmbH) has joined us before at European AES shows, and his 3D Kraftwerk mixes always pull in the crowds – this type of electronic music material is a great showcase for immersive playback, particularly on a (not so quiet) show floor!

Record producer Tom Ammermann

Audio-Over-IP had a strong presence this year, with the AES collaborating with AIMS to create the show’s first AoIP Pavilion, with our 8430 IP monitors featuring in the demonstration area, and our own R&D director Aki Mäkivirta delivering a daily presentation explaining how IP speakers are increasingly being deployed across the broadcast and AV Installation industries. In the show’s Technical Program, our Senior Technologist Thomas Lund was also extremely active as panelist or moderator in a number of sessions including ‘Circles of Confusion’, ‘Loudness for Streaming’, and ‘Listener Fatigue and Auditory Stress’.

Genelec's R&D director Aki Mäkivirta

Elsewhere in the Technical Area we also created a 5.1 listening room consisting of 3 x S360s for LCR, 2 x 1032Cs for the surrounds, and the 7382 subwoofer. The room hosted a series of sessions with industry professionals including legendary film score mixer Alan Meyerson, producer and educator Rob Harari, Tony Schultz of Big T Productions, and Avalanche Studios’ Ronny Mraz and Dominic Vega - sound designers of the new Just Cause 4 computer game.

As you can see it was an extremely busy show, and we’d like to thank everyone who stopped by to see us - we’ll see you again next year!