Genelec Smart IP turns sound into spatial poetry at InfoComm China 2025
InfoComm China 2025, which ran from the 16th until the 18th of April, was held at the China National Convention Center in Beijing’s famous Olympic Park. First launched in 2002, the event is now one of the country’s premier gatherings for AV professionals and investors, offering exceptional opportunities to network, share knowledge and discover and learn about the industry’s finest innovations.
Visitors to the Genelec booth were greeted by our friendly local team of experts, Smart IP and 4000 Series loudspeaker systems (in some of the 120 RAL colours available), a demonstration conference call system and a series of spectacular immersive audiovisual art installations, which provided a prime chance to explore and experience the full range of Genelec Installed Sound solutions.
Smart IP, which the booth focussed on, provides on-wall and ceiling-mounted PoE loudspeakers – and a truly pioneering PoE subwoofer – that all seamlessly network with each other. With their optimised active circuitry, convenient single-CAT-cable connectivity, 24/7 reliability and generous choice of colours, they give AV professionals a flexible and easy way to create exceptional full-range audio systems of any scale and style.
The booth’s immersive Smart IP loudspeaker system – which included the 3440A PoE subwoofer – brought to life a special series of captivating sound and visual art installations:
Electronic Music Producer and Interactive Sound Artist L+R Wang Lu with
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Out of the Painting《出画》
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Five Stones《五石》
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A World Only I Know《只有我一个人知道的世界》
Interdisciplinary Sound Artist and Audio Director at GeeksArt Rmoney Chen with
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Dunhuang Shadows《敦煌壁影》
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Mirror of the Heavenly Palace《天宫之镜》
Chair of Production, School of Film, China Academy of Art and Researcher at Media City Research Center, Associate Professor and Graduate Advisor Yang Shu & Head of Sound Recording, School of Film, China Academy of Art and Researcher at Media City Research Center, Associate Professor and Graduate Advisor Chen Shen with
- Awakening to All Forms《觉悟万相》
Electronic music artist Xylue with
- Tengri
Entitled ‘Let sound become the poetry of space’, the expressive collection of installations demonstrated the exceptional creative possibilities of immersive audio – with the high quality of Genelec Smart IP sound reproduction enabling listeners to engage with and feel every nuance of the experience.
“The adoption of AoIP is a growing trend, largely because of cost efficiency. At this exhibition, we clearly observed a rising awareness of PoE-powered loudspeakers that receive IP audio over a network. Genelec hopes to bring captivating high-quality sound experiences to new media art installations, museums and small-to-medium-sized premium venues. As cultural needs evolve, we believe these kinds of applications will rise in popularity – and with that, awareness and recognition of the Genelec brand will grow.” Genelec China Communication Manager, Qu Lu.
And with both the Smart IP PoE series and 4000 analogue series having 120 beautiful custom colour finishes to choose from, any stand-out or discreet design is easy to create. This, together with the aesthetic beauty and premium sound quality of Genelec loudspeaker solutions, enables you to make the perfect impression with any installed sound project.
Left to Right:
Jimmy Liang, Sophia Deng, Cynthia Fan, Qu Lu, Rosy Yu, Chloe Chang, Jack Wu, Joshua Shu
To all who joined us in Beijing, we would like to extend a very warm thank you! See you again next year!